Entrepreneurship and Packaging Training of Agricultural Products
Keywords:
Agricultural Products, Entrepreneurship, Marketing, Product PackagingAbstract
The abundant agricultural products in Cikajang District have not been effectively distributed for entrepreneurial purposes. However, public understanding of the marketing process is still low. The purpose of this community service activity is to provide knowledge and insight to the people of Cikajang District about understanding business and good packaging of agricultural products. Participants in this activity were 20 PKK and Karang Taruna cadres. The methods used in this activity were interviews, socialization, and training. Data collection was carried out by distributing activity questionnaires. This activity has increased the knowledge of the people of Cikajang District about business capital, marketing opportunities, and packaging of agricultural products. Business and marketing development materials include: 1) Entrepreneurial spirit development, 2) Sharing sessions, 3) Agricultural product packaging training. The outputs produced include the implementation of training, training modules, intellectual property rights, and community service journals.
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